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Spice Up Your Kitchen With Seedman Spices

by Chloe Gordon on 01/12/2022 | 2 Minute Read

Spices are something you don't typically think of to have aesthetically pleasing packaging. Think of your spice drawer; if it's anything like mine, it's probably a packaging mess. Seedman, however, is a brand with packaging that'll instantly upgrade your kitchen.

With traditionally Indian spices, it was important for the brand to focus on the customary look and feel. To do so, Vighnesh Dudani designed the packaging system with brilliant color, pattern, and typography choices. Forget cluttered kitchens; Seedman Spices will give your drawers a face-lift.


Editorial photograph

This is a branding and packaging project for an Indian brand of homemade spices called Seedman. They wish to bring the authentic flavour of Indian spices to the world. The primary objective of the founder is to keep the brand traditional Indian in every sense. They use age-old chemical-free typical Indian household methods to develop their spices and he wished for the packaging to have the local Indian touch too.

At the same time, it is designed to be modern to compete with the current market. Here tin cans were used to complement the natural and sustainable processes of the brand. Since their manufacturing too is free of pollution or chemicals. They use solar power, cow dung fuel, and employ wooden utensils for manufacturing. The tin itself is easily recyclable and also brings an exclusive touch to the packaging instead of the goto materials such as plastic or carboard boxes.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph