It would be easy to dismiss NFT collecting as paying thousands of dollars for an entry in a fancy, public database that records ownership of a weird gif. But heritage cognac brand Hennessy sees an opportunity to leverage Web3 for a unique offering that takes advantage of the immutability of the blockchain.
Hennessy*8 is a limited offering of 250 bottles initially offered in 2016 to mark the handover of the keys to the cellar from Yann Fillioux to Renaud Fillioux de Gironde and serves as a tribute to eight generations of master blenders. The Arik Levy-designed decanter gets made using Baccarat crystal, with eight rings around the center. Fine copper-colored silk is wrapped around the neck using a technique known as baudruchage, which also serves to seal the decanter, a detail more commonly found on luxury fragrance bottles.
