Modern Cupboard Has Created a Line of Organic Products That Foodies Will Feel Proud to Stock in Their Pantries
by Chloe Gordon on 09/09/2021 | 2 Minute Read
In a world filled with people with unique perspectives, opinions, and beliefs, if there's one thing we can all agree on, it's food. In some shape or form, everyone in this world has a love or a passion for food, especially for foods packed with nutritional benefits.
To experience rich flavors, unique tastes, and beautiful dishes is a privilege, and Modern Cupboard is a brand that's filled with a passion for delivering high-quality items for its consumers to stock their pantries with.
The brand recently launched its new line of organic products that strive to reinvent pantries across America. Working with the Boulder-based branding agency Interact, the team created packaging that spoke to "Food Literate" consumers. In other words, the packaging and visual identity relate to those with intense emotional relationships with food, enthusiasm, and satisfaction in finding the freshest quality ingredients and a readiness to trade up for what they care about.
Modern Cupboard is a brand that provides options for all dietary restrictions and works to ensure that its ingredients are dependable, genuine, and of the highest quality. Because of this strong promise, the branding and packaging needed to reflect it, so Interact introduced warm colors, geometric shapes, and soft illustrations that resemble natural elements yet still leave space for various interpretations.
The result creates a transparent and unique branding and visual system that consumers can fully trust. Not to mention, the packaging system is one that consumers will feel proud to line their pantries with, precisely what those pesky foodies want and need of a brand.