Cockburn's Launches A Fresh Range Of Mixable Ports
by Chloe Gordon on 09/09/2021 | 2 Minute Read
Denomination is a specialist drink brand, and recently, the company worked with Cockburn's Port new Tails of The Unexpected range. But what makes this line so unexpected? The fact that it's produced with grapes that are typically used for the top vintage ports but have instead been bottled super young for maximum freshness. Furthermore, the packaging is entirely fresh and revitalizing through illustrations depicting a story for each flavor profile. While there's a lot to dissect on each label, it's precisely the busyness that makes the design so attractive. Cockburn's Port is beautiful maximalism at its finest.
Legacy port brand Cockburn’s launches a fresh young range of mixable ports for the first time ever, with a brave new brand strategy and identity by drinks design specialist Denomination to kick them off.
Cockburn’s has completely rethought port and its image as an after-dinner sipper for an older generation, by launching its new range to be enjoyed as a cocktail ingredient all year round.
Denomination captures the brand’s new vision by celebrating its irreverence and playfulness, with each variant telling its own story. As a homage to the famous Cockburn’s cockerel, the ports have been named ‘Tails of the Unexpected’. The different SKUs are fun and vibrant, encouraging new consumers to discover more about the category.
- Designer: Denomination