Because Etos is a diaper brand that’s helping combat the industry’s notoriously terrible sustainability measures, it only made sense that they would want packaging that was equally as sustainable as their products. With help from branding agency Superunion, Etos’ packaging is made from 100% renewable, recycled craft paper, and the soft colors and animal illustrations keep the packaging both effortless and delicate. Etos is taking sustainability by storm in a category that needs a lot of help.
Disposable diapers are notorious polluters. So when leading Dutch pharmacy chain Etos introduced a new generation of eco- friendly diapers, the potential impact (UN SDG 12) was enormous. They asked us to create radically sustainable packaging that could appeal to the socially and environmentally progressive parents they targeted.
