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Botani Gum

by Chloe Gordon on 09/06/2021 | 2 Minute Read

The chewing gum market is unapologetically overcrowded; though, the problem is that they all look the same, and most contain ingredients like plastic. Major ew. Botani gum is entering the market with packaging that sets them apart from the masses and promises that its ingredients are vegan. The packaging for Botani Gum, designed by WIN Creating Images, is artfully playful through the illustrated animal characters, bold typefaces, and thoughtfully bright colors. Think about the last gum you purchased, compare it to Botani Gum, and tell me which one excites you more. If it's not Botani Gum, I'd like to know what kind of gum you're buying. 


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?A lot of people – children and adults alike – enjoy to chew gum. But who likes to have plastic in their mouth? No one does! This fictitious concept called Botani Gum stands for plant-based, plastic-free and sustainable chewing gum fun. Printed with water-based ink and made out of recycled cardboard free from any plastics, not just the product on the inside is sustainable and environmentally friendly, but also the packaging on the outside.

Playful illustrations of animalistic characters that focus on blowing the biggest gum bubbles possible, give this packaging design a particularly fun look. The combination of a naive illustration style and bright, bold colors add to a radiant and joyful feel, cheering up everyone that looks at it.

Vegan products are the future – and they don't have to look boring at all! It's time to leave the classic green eco look behind and dive into fun designs that show environmentally conscious lifestyles are anything but dull – Replacing those endless streams of beige- and earth-toned vegan products with colorful packaging designs that look like they themselves birthed Pop Art single-handedly.

A love letter to saving the earth, trendy graphic design and the own inner child. Botani Gum – A best case concept regarding sustainability, naturalness and a playful, modern look & feel. This product is part of a series of various conceptual projects by our packaging design agency WIN Creating Images, based in Berlin, Cologne, Aachen (Germany) and Zug (Switzerland).

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