In Hebrew, PatraTriya, translates to freshPasta.
PatraTriya is a boutique pasta factory located in Israel, and the packaging system for the brand is illustrated beautifully by Sharon Targal. While the illustrations are beautifully funky, they are minimal, and the warm color palette encapsulates a homey feeling that pasta typically affects. It’s clear that the target demographic for the brand is young people, but it’s also clear that the packaging system will inspire consumers of all ages. Through charming humor, brilliant colors, and compelling illustrations, this brand will succeed.
