Murco Single Malt Andes Whiskey Will Make You Want To Swirl Around

Inspired by whisky and the geography of the source of the spirit, Lunalunares Studio has designed exceptional packaging for Murco. The elegance of the packaging is defined through its textured linear swirl and simplistic typography. However, while simple, the design feels complete because of the lines that encapsulate all 360 degrees of the bottle's label. Not to mention, these lines are inspired by both the Andean mountain range as well as the circular barrels that the whisky is aged inside. Simply striking.

Our client decided to make whisky his own way, using water from a natural source in his family land. Now, Murco is the first Andean single-malt in the world. For the brand’s identity and packaging, we wanted to merge the technical aspects of whisky-making with the geographical context in a way that looked elegant and modern. That’s how we created the swirl: a curved line in the shape of the Andean mountain range with a copper texture to replicate the barrels where the whisky is brewed. We worked with NON Studio to bring to life using 3D rendering, giving the label a futuristic touch.