Terre dei Buth Is A Vegan Wine With Packaging Inspired By The Notes Within
by Chloe Gordon on 09/29/2021 | 3 Minute Read
You'd think that any wine would be suitable for Vegans, but, as a matter of fact, that thought isn't valid. While many wines are vegan, some use beeswax to seal the bottles or agglomerated corks that use milk-based glues. Terre dei Buth is a new vegan wine directly from Veneto, and it's packaged beautifully aptly pulling inspiration from nature. The notes of each wine are represented through both the colors and the textures on the wine label, creating a gorgeous visual design. And while the imagery takes over most of the label, the typography is simplistic and understated created a perfect balance of the two.
Terre dei Buth, the new vegan wine directly from Veneto.
Terre dei Buth mirrors the Veneto region: a symbol of freedom and the simplicity of life in contact with nature. Not the classic glossy wine to be drunk from the crystal goblets of the best set, but a strong, quality wine with a simple, rustic soul. In creating the brand identity, we were inspired by those young people who decide to abandon the rat race and devote themselves to the country life, far from the noise and chaos of the city, in search of the freedom and wellbeing that only this lifestyle can provide. Terre dei Buth is also a sustainable, vegan and genuine wine.
We have ensured that the brand identity encompasses all this: the quality of organic and eco-aware products, linked to the wellbeing of a slow-paced lifestyle. Strategy, visual identity, art direction, design, website: we have created an all-round brand, taking care to convey the ideal of a return to authentic living. A brand connected to nature.
To create the contents of Terre dei Buth we reproduced a typical country home environment, often linked to farming activities, with all its characterising elements: ranging from the presence of genuine and sustainable products, up to and including the table, the final destination that links the fruits of nature to man.
?Nature can be found largely in the essential packaging of the product: the labels, created in collaboration with the illustrator Irene Laschi, draw on the world of agriculture, making it possible to capture every nuance of shape and colour of various vegetables and live the Terre dei Buth experience to the full. The labels are made entirely of recycled paper, to highlight once again the values of the brand.
- Designed by:: Gummy Industries Srl
- Instagram: @gummyindustries
- Creative Direction:: Giorgio Mininno
- Label Design:: Donatella Alquati
- Illustration:: Irene Laschi
- Still Life:: Nocera&Ferri Studio