If, as a brand, you want to convince people with your products you will not just design packing for them; you will design experiences. Outstanding packaging ideas at the pulse of time were iF DESIGN AWARD 2021 winners.
Brighter, more colorful, louderâthose have long ceased to be the days, my friend. Today, packaging design is no longer merely a matter of gaining consumer attention and animating consumers to buy. It is nothing less than making your brand and its values tangible at first glance. That is why the trend is clearly toward storytelling and enhancing the user experience. Packaging design must tell a story and create an emotional bond between brand and people. That the packaging must, in view of the climate crisis, be especially eco-friendly is a matter of course. Some designers have nevertheless succeeded in respect of eco-friendliness in taking a further great forward to the future.
Packaging is Not a Wrapper but a Part of the Product Experience
