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Featured image for Warning: Maybelline's Colossal Mascara Box Will Blow You Away

Warning: Maybelline's Colossal Mascara Box Will Blow You Away

by Chloe Gordon on 09/27/2021 | 2 Minute Read

Influencers have taken over the world for better or worse. Most notably, their unboxing hauls have led brands and manufacturers to think outside the box and create moments of intrigue and surprise surrounding their products. As part of a press and influencer kit for Maybelline New York's South Korea brand, creating the Colossal mascara's dynamite theme is intriguing. The brand went all out from covering the shipping box in caution tape and danger stickers and the individual mascara tubes in tubes to look like dynamite. Warning: be careful when wearing this mascara; you might blow everyone away.


Warning, watch out for a powerful blow! Powerful curling, incredible sustainability, black & brown colors and massive volumes! This is a kit that wittily solves the powerful impact of MAYBELLINE NEW YORK’s COLOSSAL, a mascara genius which can do everything, with a "dynamite" motif. Just as each dynamite gathers to create a more powerful and complete explosion, we wrote down five product features in each cylinder to express that the COLOSSAL is a product with various advantages.

In addition, the design elements such as safety tapes and fuse straps are placed in the right place to strengthen the concept, adding to the visual pleasure.

This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.

It is provided to reporters and influencers and presented as a gift for the launching and special events.

Editorial photograph
Editorial photograph
Editorial photograph