Blake Lively's Non-Alcoholic 'Betty Buzz' Challenges Hubby's Hooch For Household Beverage Hegemony
by Rudy Sanchez on 09/27/2021 | 2 Minute Read
The fascination with many celebrity couples gets fueled by the volatility that often accompanies the courtship of two larger-than-life personalities. We follow these famous personalities in the hopes we catch them during an unflattering moment, fueled by the same motives that compel us to rubberneck chancing upon an accident on the road.
Fortunately, Blake Lively and Ryan Reynolds are not that sort of couple, at least the side the public sees. No, the two have always seemed to be smitten with each other, and their relationship has never produced salacious TMZ posts. Unsurprising then that Lively is getting into the cocktail game with a line of non-alcoholic mixers, complementing rather than competing with her husband’s gin side hustle, preferring to leave the booze biz to the cell phone scion.
Betty Buzz, a name inspired by Lively’s paternal grandmother and aunt, is a line of premium cocktail mixers made with real juice and ingredients and available in five classic flavors—tonic water, sparkling grapefruit, sparkling lemon-lime, Meyer lemon and club soda, and ginger beer. The logos are playful, and the principal emblem features an upside-down biplane, perhaps a nod to being non-alcoholic while alluding to Reynolds’ Aviation Gin. A secondary circular logo is used on the bottle caps and includes a plane propeller splitting the brand name. Finally, the barrel-shaped and metal-capped glass bottles reinforce the overall vintage theme.
“I don't drink. I know that's odd coming from the wife of an infamous gin slinger,” Blake Lively said in a press release. “Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol. We've spent the last three years crafting Betty Buzz and are so excited for people to finally taste it.”
Blake Lively’s Betty Buzz is available direct at Betty-Buzz.com
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