If You're Up For An Adventure, Pack An OMNOM

by Chloe Gordon on 09/22/2021 | 2 Minute Read

Olena Fedorova designed the packaging for OMNOM bars to inspire a life filled with adventure. The quirky bear illustration on the front of each package is filled with the type of character that the flavors within effuse. Furthermore, the hue of each package relates to the colors within think dark Fuschia for Cranberry and a playful turquoise for the Frosty Mint. These bars are chock full of personality, perfect for consumers who want to live an adventurous life.


Editorial photograph

Adventure food OMNOM by iidlo food

Energy bars OMNOM are natural, healthy, and valuable "Snickers" without sugar for people who love active sports and adventures, and take their health seriously.

Target audience: travellers, climbers, mountain, bicycle and water tourists, skiers, snowboarders, autotourists, shooters, fishermen, hunters, runners, sportsmen, and all who love active sports.

Solution: In every trip it's nice to have a friend with you, who would always support your craziest ideas.This though inspired me to create a friend for trips and extreme sports, a bear, who loves awesome drive and delicious food. OMNOM bars is a guide for extreme sports. Every taste corresponds to a particular kind of active sports, where our bear serves as a perfect companion. Names of the tastes represent a thematic slang. In this way we highlight that the bars are created foe those who love extreme sports. CLIFFY CRANBERRY, TWISTY CURRANTS, SPEEDY MANGO, FROSTY MINT, LAZY COCOA, GRIPPY BANANA!

Editorial photograph
Editorial photograph
Editorial photograph

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