We are lucky to live in a world where cake pops exist. Perfectly bite-sized desserts with the undertones of luxury? Um, yes, count me in. Anagrama recently designed the packaging for New York Cake Pops that perfectly reflects the luxurious side of the brand while still respecting the product’s delicateness and presentation. The brand’s icon is inspired by the Statue of Liberty, perfect for a New York-based brand and more critical for instant brand recognition. Utilizing soft colors plays into the softness of the sweet treat, yet still contrasting with brighter colors communicates a sense of celebration and friendliness.
Represent the uniqueness in taste and design of cake pops through brand design and packaging creating a seamless experience from the time you order to the point of receiving your package. The brand should be relevant in enhancing events and becoming a great gifting option.
