Stoke Your Wild With Revel Stoke Whisky
by Chloe Gordon on 09/20/2021 | 3 Minute Read
Inspired by a rebellious nature, Revel Stoke is a whisky that allows you to run wild and drink free. With packaging designed by Cue, this is an irreverent brand that's willing to take risks in an unapologetically bold way. Each of the brand's flavors is identified by a personality that can be seen on the packaging. So we've got everything from "Sonofapeach" represented through a mulleted, mustached, and mysterious Peach-man to the "Nutcrusher" peanut butter whisky that reads "Aim for the nuts." Furthermore, the stencil-inspired typography is the perfect fit for this whisky, almost warning to the drinker. We imagine the caution stating something along the lines of: "drink with caution or become too stoked." Irreverence might be an understatement here, but it works for this brand, and with packaging this proud, we can't imagine anything else for Revel Stoke.
Revel Stoke offers a wide range of flavored whiskies, providing an alternative to the connoisseurship and snobbery of the whisky category. While its spiced and flavored whiskies had experienced some success in the past, the flavor-focused brand did not provide the energy and personality needed to meaningfully connect with the right consumers.
The new expression shifts focus from flavor to bold energy, inviting adventurous drinkers to explore social risk and live life on their own terms. Fueled by an unapologetic personality, Revel Stoke is a call to celebrate good times, with whiskies that let you run wild and drink free.
Characterized by being brash, emotive, extroverted, the brand is about living in the moment. Each flavor is identified by a personality- driven name and emblazoned with an outrageous illustration representing the flavor’s personality. Name, image and language combine to deliver a bold expression, building layers of discovery into the experience. The result is a mix of flavor, attitude and social currency made to be shared.
- Designed By:: Cue
- Instagram: @designcue
- Creative Director: Alan Colvin: Cue
- Designer: Matt Erickson: Cue