Spirit Of The Outdoors Honors All Things Outdoorsy
by Chloe Gordon on 09/20/2021 | 2 Minute Read
Spirit Of The Outdoors is a... spirit that honors the outdoors. Suitable name if we do say so ourselves. With nods to scout badges and hip flasks, this spirit's details are well thought through and equally as inspired. Plus, the fact that the label itself is fully embroidered adds the extra element of tactile creativity. We're not usually ones for drinking while on hikes, but hey, when duty calls, it's a scouts honor.
A brand born from a love for the outdoors which started with joint the Scouts and exploring everything outdoor has to offer. From hardcore hikers to weekend walkers it’s all about a love of adventure; getting out into the wild, exploring the terrain and forgetting about the digital world. The botanicals are foraged and distilled to deliver a distinct taste to the drinks. The brand takes cue from Scouts and Guides badges, something you had to earn. Taken cues from the subjects you wouyld find on these badges; from campfire builder to hiker. The badges are also synonomous with outdoors in general, often found on clohting, outdoor gear and caps so they felt like a realluy strong visual to use as the core element of the brand and thy deliver a real tactile feel to the product and create a 'collect the set' feel.
The labels are fully embroidered to delivers an authenticity to the product as well as a real nice feel to the bottles themselves. The bottles also resemble hip flasks which are common with a veteran traveller.
- Spirit Of The Outdoors: Designed By:Pencil Studio
- Instagram: @pencilstudio
- Creative Director: Luke Manning
- Senior Designer: Chris Osment