Mixtons Hits Us With A Splashy And Punchy Rebrand
by Chloe Gordon on 09/20/2021 | 3 Minute Read
Mixtons is a mail-to-order cocktail company that's completely reimagining the cocktail. With packaging designed by Never Know Defeat, tasteful irreverence is the first word that comes to mind, especially when it comes to the Pornstar Martini. Each bottle is labeled with a design that takes elements from the flavors within and recreates them into a gorgeously intricate design.
Not only are the bottles beautifully packaged, but Mixtons has a sharp focus on creating a sustainable and eco-friendly product. All of the product materials are sourced from both ethical and responsible suppliers. Furthermore, the labels are uncoated, and they inspire their consumers to repurpose the bottles once they're done drinking.
Now, hand me a glass of Cupid's Revenge; I'm feeling heartless.
Mixtons is mixing up the online mail order cocktail industry. Started by Cornwall based Xav, Ranj and Sim, they offer bar quality cocktails delivered to your door and online mixologist masterclasses. Their goal is to re-define what a cocktail is, and appeal to a much wider demographic than their competitors.
We were delighted to be a part of this revolution, and worked closely with the guys to establish the brand name, identity, illustrations, packaging and web presence to create a vibrant, adventurous, brave and appealing brand to take the market by storm. We can’t wait to see where this exciting journey leads.