Based in Vietnam, Atypical is a specialty coffee roastery with packaging and branding designed by Behalf Studio that perfectly taps into the uniqueness of the brand’s name. Inspired by the walls found around the city of Saigon, the bottle’s labels are textured, familiar, and beyond fascinating. Utilizing the images of the walls on the labels helps bring the city’s story closer to the brand’s consumers in a visually unique manner. Not to mention, the stencil-inspired logo plays into the wall artistry, but the gold foil allows the branding to feel luxurious. Furthermore, packaging the cold brews in flask-like bottles differentiates this coffee brand from the countless others on the market. Atypical is inspired by the streets that it came from in an elevated and fantastic way.
Atypical is a specialty coffee roastery based in Saigon, Vietnam. They offer both retail and wholesale coffee products that combine selected local and imported flavors with a meticulous high-quality brewing method. Their key product, the cold brews (aptly named “Atypical Dose”) offer a wide range of flavors and blends, named after neighborhoods of Saigon, for people with all kinds of tastes and preferences.
