Featured image for The Sad Toad Represents The Juxtaposition Of What It Means To Be Human

The Sad Toad Represents The Juxtaposition Of What It Means To Be Human

by Chloe Gordon on 09/16/2021 | 1 Minute Read

There's something inherently ominous about naming a beer "The Sad Toad." However, when paired with an intricately illustrated label and bright yellow hues, the ominousness transforms into a childlike state of glee. Designed by Lou Perez Sandi, it's evident that these nuances were intentional and purpose-driven. As humans, we're constantly battling the neverending questioning of self the endless juxtapositions of humanity, and The Sad Toad's packaging is a representation of the struggle, beautifully represented.


Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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