There are many things about adulthood that are difficult, as I’m sure you’re well aware. One of these things that makes this stage of life more complex and frustration-filled is finding the right shade of paint for your home or space. Klint is a brand that realized this frustration and, instead of falling into the trap of becoming like every other brand, they invented a new way to repaint. Through easy-to-use samples, thoughtfully environmentally friendly packaging, and same-day delivery to your doorstep, this is a brand that’s flipping the paint industry on its head.
The design and packaging system is based on a stencil system with a custom font made in collaboration with Commercial Type. Within the logo over the oversized “K,” there’s a hidden paint drop that adds an extra element of movement and playfulness. Additionally, the packaging system is thoughtfully black and white, allowing the paint’s colors to shine through and become part of the bigger picture. Klint’s branding and packaging system are thoughtfully minimal, proving that this brand cares about its paints and the colors they emit.
