Invade Design Blends Science And Art Through Design
by Chloe Gordon on 09/15/2021 | 2 Minute Read
In a creative way of blending left brains and right brains, science and art, analytical thinking, and more unrestrained spirited thought, Guardián is a beer blend that balances both. Designed by Invade Design, these beer cans reflect the nuances of the human mind through design, innovation, and formula. Ingeniously, the two hands, representing both sides of the mind, form the letter "G" for Guardian. Additionally, the color blocking on the can, both dark and light, showcases two sides that come together.
While minimalistic, this can is full of character, proving that you can be two extraordinary things at once and do it well.
Science and art. Since they are two concepts that seem to inhabit opposite sides, combining them can be quite a challenge, right?
Well, it was not the case for Guardián, as their founder discovered the perfect formula to that. He blended his professional knowledge with a passion for making things from scratch, obtaining a Colombian craft beer that combines both worlds and puts them into perfect balance.
Our challenge was to materialize that insight and make it into visual art. That’s why, we designed a logo where the mark is a pair of hands that mold the initial letter of the brand and at the same time reflects the meticulous yet human elaboration of the craft. Last but not least, the color blocks used in the label of the cans represent two opposite sides that eventually meet at the center of it all.
- Creative Agency: Invade Design