Agua Blanca Is As Sleek As Mezcals Come
by Chloe Gordon on 09/15/2021 | 3 Minute Read
Inspired by the roots of Mexican culture, Agua Blanco portrays a sense of heritage, celebration, and rich identity through the mezcal's packaging. Designed by Human, Agua Blanco's packaging is full of depth and linear beauty. If I had to choose just one word to wrap up the entire design, it would be sleek. Seriously though, imagine this bottle on your bar cart or stocked on your shelf; it'll bring an instant sense of suaveness.
Brand development for Mezcal Agua Blanca. We designed and abstract pattern that tells a rich narrative behind the process of mezcal, the agave fields, the harvesting, the water, the sun, the moon and finally the agave juice but most importantly, the pattern symbolizes Mexico’s prehispanic culture; we took inspiration from the heritage found in architecture, traces and relics in our ancient civilizations.
When you speak about Mexico, is all about colors, the vibrant colors that represent the very essence of our culture. The label finds balance between tradition, contemporaneity, modernity and elegance.
We used elements in a subtle and thoughtful way with the intention of creating an integral bottle in which the components of the label do not compete with each other, but rather complement one another.
Agua Blanca portrays the tradition, joy, union, the roots of our culture and the passion when drinking an exquisite mezcal.