DEADLINE ALERT - EXTENDED UNITL FRIDAY

Home Jalepeño Is All About Home Production

by Chloe Gordon on 09/14/2021 | 2 Minute Read

Inspired by the brand's system of packaging the product in random sizes of glass jars and wrapping each one in magazines or newspapers to protect the glass, Shyika&Shyika's updated packaging for Home Jalepeño feels completely on-brand. Each product variation comes wrapped in a different hued label; they all, however, now come in the same size jar wrapped in paper that showcases imagery of the jalepeño slices within. While simple, it's not hard to see the hard work and home production put into the brand.


Editorial photograph

Home Jalapeño it's about home production, about its own unique recipe for pickled peppers.

The product is completely made at home: from drying of the seeds, growing in a greenhouse to the product packaging and the delivery.

At the beginning of the production for the packaging product was used glass jars of various sizes. Many pages from newspapers or magazines were wrapping the glass jars for safe transportation.

The task was to keep the method of wrapping the jars of any size and shape with an eye-catching and simple brand identity.

Editorial photograph

We've used recycled eco-paper as rolls for wrapping. Due to the ability to cut paper anywhere the usage of a roll significantly reduces wasting paper.

The visual solution of wrapping paper is very simple in focus to show the nutrient composition of the product. We've photographed about 100 pickled jalapeño pepper rings as main product images, and show marinade ingredients as a typography grid.

We decided to create a simple brand name for emphasizing home production. Therefore the part of the logo with the word "jalapeño" has been carefully crafted to visualize the curved shape of pepper ring with seeds, and the word "home" was traced from the handwriting of the product manufacturer. 

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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