Designed by Fuman, Nice Blocks are dairy-free treats that are better for you. Not to mention, their packaging is better for the environment. Each bar’s flavor profile is represented through the colorful hues and funky pattern illustration, creating a packaging concept that’ll satisfy your sweet tooth before you even take a bite. Plus, stating that the wrapper is compostable directly on the packaging makes you feel like you’re saving the earth one bar at a time. The only question is, which flavor do you try first?
Nice Blocks offer dairy free ‘better for you’ treats in a sustainable and ethical way. The ice blocks contain 100% organic ingredients with no added sugar and utilise sustainable packaging methods.
The brief was to communicate a new ‘better for you’ ice blocks range focussing on the locally sourced ingredients, whilst retaining the youthful, summertime feels of the original design. We used a rough, organic illustration style using free-flowing shapes to communicate this. These shapes come together to create a fruity vibrant pattern stretching across the front of the pack.
The refresh pays homage to the original packaging, whilst communicating locally sourced provenance story and the new ‘better for you’ offering.
