New Natty Flavored Vodka Promises To Keep The Party Going

by Rudy Sanchez on 09/01/2021 | 2 Minute Read

For many folks, it isn’t a party without the Natty's. Natural Light beer gets scoffed at by the more sophisticated drinker. But thanks to the relatively low ABV and budget price point, Natty is a perennial choice for those seeking an affordable session beer.

 However, light beer isn’t the only libation to be found at the party; a fact not lost on the folks at Natural Light, who have created a flavored vodka line guaranteed to please, or Natty will give folks their money back.

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Natty vodka is available in three flavors, lemonade, strawberry lemonade, and black cherry lemonade. The bottles follow a similar design to Natural Lights’ “Naturdays” with two-tone gradients and plenty of flamingos. The bottle design is party-ready, promising a good time and plenty of wild-ass patterns, and it marks the first time Anheuser-Busch has extended a brand with a spirit. The vodka is available in traditional 750ml bottles as well as 50ml nips.

“Natural Light is constantly looking to innovate to meet the evolving flavor preferences of our fans. Nothing is off the table,” said Daniel Blake, group VP, for Budweiser & Value at Anheuser-Busch, in an announcement. “Flavored vodka is one of the fastest-growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart."

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Natural Light Vodka is the latest in expansion into non-traditional beer beverages for the brand, following on the heels of frozen Naturdays icicles. For availability, details, and Natty Vodka merch, visit NaturalLight.com.

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