Hanzade Turkish Coffee's Packaging Is Utterly Playful To Say The Least
by Chloe Gordon on 09/01/2021 | 3 Minute Read
Brandcetera, the branding agency behind the design for Hanzade Coffee, realized that most brands were marketing their coffee beans towards older men. Because of this, they ingeniously decided to take the road less traveled and created branding for Hanzade that spoke to a younger female demographic.
The light yet whimsical color palette found throughout the packaging system is light-hearted and speaks to this demographic in a fun yet not cliche way. Pairing the fun colors with a sold white foundation at the top of the bag and an elegant logo perfectly in the center creates a sophisticated branding system. So while the intention might have been to market this roasted coffee product to young women, the packaging is elegant enough that even older men can appreciate it too.
Hanzade Roasters, is a Turkish Coffee brand founded in 1986 in Istanbul. We created a minimalist design approach with feminine twist. The main idea was to create a modern brand for a very classical product, usually targeted to elder people mostly men. We decided to make a lovely color palette to catch young modern turkish ladies' eye, for friends reunions or individual coffee breaks. Also the product is going to be sold outside Turkey, so it designed with occidental aesthetics, without oriental cliché patterns, showing the modern Turkey to the world.
- Branding Agency: Brandcetera
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