Another Ordinary Isn’t Your Average Skin Care Line

Despite the name, men’s skincare brand Another Ordinary isn’t just your average skincare line. Designed by Charles Lai with creative direction from Nagai Daishi, the branding system immerses you into a world of pure bliss. The gradient texture found on each of the product’s bottles highlights different elements of the packaging to allow the line to feel cohesive and unique without appearing repetitive. In addition, the airy typeface breathes a hint of freshness and openness to the line that is often needed in the world of men’s skincare. Overall, the aesthetic is minimal and elegant, creating a brand that will enable men to find a piece of calmness in their busy day-to-day lives.