DIELINE AWARD WINNERS REVEALED

EAT... Small In Size But Big In Crunch!

by Chloe Gordon on 08/06/2021 | 3 Minute Read

Snacking deserves the same recognition as breakfast, lunch, and dinner. It's something that we, as humans, physically and emotionally need to make our days happier, healthier, and more well-rounded.

While most brands approach snacking as a treat, EAT... understands that we shouldn't feel guilty or indulgent for eating snacks. So their toasted, burnt, and seasoned chickpea, broad bean, and corn kernel snacks are small but mighty in taste.

Their packaging system, designed by Onfire Design, is bold and vibrant to reflect these snacks and includes a transparent window so consumers can see just how small but powerful their snacks are. The chickpeas come in a brilliant blue bag, the corn kernels come in a matching yellow bag, and the broad beans are in a gorgeous green bag. Deciding to create packaging with bold typography was a fantastic choice as it draws you in, while the colors and imagery keep you interested.

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No one should feel guilty about snacking, far from it. The team at EAT… are on a mission to prove that there are delicious options beyond the usual suspects of savoury snacks. Taking small and naturally good chickpeas, broad beans and corn kernels, toasting them, then adding a pinch of seasoning, they created small morsels of satisfaction that are big on crunch.

The name and brandmark are inspired by the eternal ‘what to snack on?’ moment that hits every day; the simple premise of the word ‘Eat' combined with ellipses captures the thinking moment - the pause before deciding. Aimed primarily at savvy millennials and Gen X’ers with an appetite for new healthy ways of snacking, we took our design inspiration from the product premise - small in size, big in crunch. A bright and positive colour palette with oversized typography combines for an overly positive and bright personality while disrupting shelves.

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