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Ditch The Tube With Axiology

by Chloe Gordon on 08/30/2021 | 2 Minute Read

The makeup industry has been stuck in its ways for some time now regarding issues of sustainability. Plastic wrapped products wrapped in even more plastic that are then placed in plastic bags is a typical scene when it comes to, well, most products.

Axiology is a beauty brand on a mission to flip the industry on its head for more eco-friendly packaging. Specifically, their 3-in-1 crayon product is entirely plastic-free, wrapped in recycled paper, and packaged and stored in boxes created from 100% recycled paper waste.

Furthermore, the boxes made from 100% recycled paper waste are manufactured by women who collect trash from around the island of Bali that then turn the waste into packaging. Meaning that Bali beaches stay clean, and packaging continues on a more sustainable route.

So while a lot of the beauty industry is behind the times of taking more sustainable steps, there are brands, like Axiology, that are leaps and bounds ahead, and we applaud them for being leaders in the industry.


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