SingleCut Notes IPA Is Innovation At Its Finest

Think about the last time you heard someone playing guitar. We're thinking bonfire, burgers, and beers were probably in the mix of the instrument's notes.

 Notes IPA is a new beer that brings together beer and guitars in both an innovative and educational way. The can's come with four distinct labels, each displaying a foundational guitar chord: C, D, G, or E-minor. This way, you can drink beer and practice your guitar finger positioning at the same time. The innovation doesn't stop there though, the pull tab you typically use to open a can double as a guitar pick.

Innovation at its finest.

While beer and guitars have always gone hand in hand, Notes IPA aims to create the guitar heroes of tomorrow. Four-packs of the beer come with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish.

Cans also come with a crafty production innovation: an authentic, injection moulded guitar pick fitted right on the pull tab. These custom-made picks not only pop open the beer, but they also pop off for you to play with. And for an interactive demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to visualize finger positions for each chord right on the can, hear how the chords should actually sound and create shareable music.

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