The first thing that comes to mind when you think of protein powder is probably a masculine jar with dark colors, masculine fonts, and pops of neon. Well, Luke Meyer, a student at San Diego City College in the Graphic Design program, created a conceptual line of protein powder targeted at the women demographic.
Instead of going in the cliche neutral and soft color palette, he drew inspiration from the energy and resilience of the targeted demographic and created branding and packaging design that truly speaks to the audience. Through these fun colors, playful fonts, and personalized iconography, Thomas made packaging that works for all women, no matter their fitness level or lifestyle.
As a girl, I can confidently say that I would most definitely feel proud to have these products lining the walls of my pantry.
