Student Week: Shape
by Chloe Gordon on 08/23/2021 | 2 Minute Read
Anastasia Zhuravleva is a student at Stroganov Academy, a design and art school based in Moscow, Russia. And, after seeing her packaging design for the conceptual gardening tool brand "Shape," I realize I have yet to be inspired by a gardening tool package design.
Until now, that is.
Thinking about gardening tools similar to an artist's paintbrush was a fantastic way to bring the objects to life. Utilizing the patterns each tool creates in the soil and implementing them in the design was both clever and creative. Despite brown being the primary color of the design, the packaging comes to life, and the product's potential is vividly showcased—one word: inventive.
"Shape" is a brand of garden tools. The task was to develop packaging that could stand out among competitors, and it was also necessary to try to make it from more environmentally friendly materials. The package consists of a cardboard substrate, on which a congreve is applied.
The series consists of a rake, a pruner and a trowel. These tools are the most necessary and common for gardeners. The entire project was made using the 3D Max program.The main idea is to show on the packaging that each tool, like an artist's brush, leaves its own unique trace and gives shape to the earth and plants. Growing flowers is a painstaking manual labor, which carries not only an algorithm of actions, but also an aesthetic value.
A gardener is like an artist who needs a good tool to bring his ideas to life.