Have you ever tasted something so good that the only words you could utter were, “oop.”
Ally Tuttelman, a student at Tyler School of Art in Philadelphia, PA, created the packaging for these soda cans aptly named “Oop.” Utilizing vibrant colors for the can’s primary hues and pairing it with the logo in a contrasting shade allows these cans to leap off the shelves and into consumers’ arms. Furthermore, placing the flavor on top of the logo was a tactful way of keeping it at the center of the design, both literally and metaphorically.
A lot is going on in this design, from the colors to the typography to the gradients, yet, somehow, Ally kept the overall design feeling minimalistic and clean.
