Featured image for Student Week: Daybright Cosmetics

Student Week: Daybright Cosmetics

by Chloe Gordon on 08/23/2021 | 2 Minute Read

Mona Monahan is a student of SVA Design. Mona was challenged to create a logo and package design for Daylight, a conceptual skin care company, in her typography class.

Instead of being sucked into the cosmetic world's overuse of sans-serif typefaces and pastel colors, Mona, a true creative, went in an entirely different direction. Inspired by the name "Daylight," it only made sense that the gradient backdrop is reminiscent of the sun setting and rising on its daily loop. Moreover, the typeface sits at the intersection of retro and futuristic, in a way that makes this product feel like it's never going to go out of style.

Simply put, moving this cosmetic brand's identity away from the mainstream was insightfully forward-thinking.

Editorial photograph

For my sophomore Type Design class, I was tasked with making a logotype and packaging for a new cosmetics and skincare company called Daybright. I have noticed that more and more makeup companies are relying on sans-serifs for their logotypes, causing a saturated market of those types of fonts.

I wanted Daybright’s logo to stand out and bring excitement and personality back to makeup packaging. I created a script logotype with an up and down movement, so the eye lingers and memorizes the name, and for the background, a gradient scheme reminiscent of a sun rising and setting in the sky.

Editorial photograph
Editorial photograph