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Human Design Agency Used Elements Subtle And Thoughtfully For Agua Blanca Mezcal

by Chloe Gordon on 08/20/2021 | 3 Minute Read

Design studio Human created the packaging for the mezcal brand Agua Blanca. The abstract linear pattern quickly draws consumers in an almost labyrinth-inspired way. Truly inspired by the historical architecture in Mexico, the packaging is full of depth and a unique perspective. The rich and jewel-toned colors paired with the black background fill you with a sense of enchantment, plus the gold foil moon at the top of each bottle unquestionably compliments the design as a whole.


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Mezcal  Agua Blanca / 

Brand development for Mezcal Agua Blanca.

We designed and abstract pattern that tells a rich narrative behind the process of mezcal, the agave fields, the harvesting, the water, the sun, the moon and finally the agave juice but most importantly, the pattern symbolizes Mexico’s prehispanic culture; we took inspiration from the heritage found in architecture, traces and relics in our ancient civilizations.

We used elements in a subtle and thoughtful way with the intention of creating an integral bottle in which the components of the label do not compete with each other, but rather complement one another. 

Agua Blanca portrays the tradition, the joy, the family, the union, the roots of our culture and the passion behind when  drinking an exquisite mezcal.

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