Packaging For Trove Captures The Intense, Natural Fruit Flavors At The Heart Of The Liquids They Contain
by Chloe Gordon on 08/13/2021 | 2 Minute Read
Butterfly Cannon designed the packaging for TRØVE's spirits with a balanced lifestyle in mind. The hand-painted illustrations featured on each bottle help elaborate on the product's natural flavors and add a splash of color and vibrancy that vodka packaging so often lacks. Each flavor is packaged with a different primary color; for example, pink represents raspberry, lemongrass, and mint, and green represents the green apple with ginger flavor.
Proud to have created the fanatically flavoursome TRØVE, a new low ABV botanical spirit brand. Our ‘Fanatical About Flavour’ brand story and identity for TRØVE is inspired by their master distiller’s obsession with getting every last drop of flavour out of the real fruit used in its production.Hand-painted illustrations of fruit sliced up and mashed up with graphical patterns leave no doubt about his unconventional, maverick approach.
Tapping into the post-Covid upsurge of interest in a more balanced lifestyle, TRØVE’s spirits are distilled with real fruit and botanicals that amplify natural flavours. Our packaging designs capture the intense, natural fruit flavours that are at the heart of the liquids they contain.
Green Apple with Ginger / Raspberry with Lemongrass & Mint / Valencia Orange with Lime /
- Agency: Butterfly Cannon