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Peels' Orange Packaging Is Straight To The Point

by Chloe Gordon on 08/13/2021 | 2 Minute Read

Chris Hetherington, an 11 year NFL veteran, and Brad Pyat, founder of Muscle Pharm and a well-decorated NFL professional, are two members who make up the Peels team. Inspired by their post-NFL physical traumas, Peels is a product that provides advantages from CBD by extracting from orange peels. It only makes sense that the packaging for this product would be utterly orange with simple pops of white typography. Designed by the branding studio Here Studio, Peels packaging is straight to the point, just like the product itself.


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Founded in 2019 by David Bren and Chris Hetherington, Peels mission is clear - Provide risk-free benefits of CBD by extracting from orange peels using a proprietary method that delivers the best tasting CBD product on the market without any of the risks associated with THC.

The Peels team is made up of a killer array of talented people including Chris himself, an 11 year NFL veteran, Brad Pyat, founder of Muscle Pharm and also a well decorated NFL professional. Chris and Brad both having suffered from post NFL physical trauma, found Peels to be the answer to true relief without any of the drug testing head-aches surrounding THC CBD.

The HERE Studio team worked closely with Chris, David and Brad to build a solid brand foundation with deep immersive sessions to create the core building blocks needed to have a meaningful brand in the space. 

We did this though core brand communication strategy, brand ID, packaging, web and strategic alignment with the teams core values.

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