Cocacao Is So Much From So Little

by Chloe Gordon on 07/06/2021 | 2 Minute Read

Get this: Cocacao is organic, vegan, paleo, gluten-free, and made with a low glycemic sweetener. If that's not enough to make you dive headfirst into this beautifully vibrant packaging, I hate to say it, but what's wrong with you?

Each color combo on the packaging is representative of the flavors within. For example, pink and orange are for original, khaki and burnt orange is for hazelnut and sea salt, mint and lavender are for the mint, and red and grey are for cayenne and cinnamon.

The geometrical elements paired with a natural-inspired and easy-to-read typeface make this product feel like it's a part of the health food category. Still, those funky color combinations are the real drivers for the delicious and delectable flavors within.

The story behind this brand will genuinely make you realize how much love, purpose, passion, and downright grit can make a difference.


Editorial photograph

Cocacao is a chocolate treat cooked up by a local Portland company, led by a husband and wife team. Together, they found some miraculous way to turn coconut oil, coconut nectar, and cacao powder into twelve bites of paradise. We put the simplicity of ingredients at the center of the packaging and developed a color system that is simple, modern, and eye-catchingly bright. We crafted copy for each panel of the box, inside and out, to build a fun, inviting world for each flavor.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

You may also like