Akasha Brewing's Updated Packaging Represents The Personality Of The Brew Within

There's nothing like a flavorful, crisp, and refreshing beer to crack open in the summer.... or spring, fall, and winter.

Australia's Akasha Brewery is known for its unique flavors, crisp brews, and high-quality crafts. Recently, the brewery teamed up with designer Vincent Casey to create a stronger and more cohesive brand identity, including their newly improved packaging designs. The results are designs that perfectly mimic the personalities and flavors within the beverage itself. For example, Blood Orange Gose is packed inside a glowing orange can with chunky and perfectly imperfect typography. Cloud 9, a hazy IPA, sits inside a can with a perfect blue to purple gradient and a cloud-inspired typeface.

Each can's design is well thought through, and while all are different, they each fit together perfectly to represent Akasha's well-loved brand.

Sydney’s Akasha Brewing – one of Australia’s most highly-awarded independent breweries – were in need of a new take on their brand and design. In the crowded craft beer market, they sought a stronger sense of cohesion to their brand identity across their range, which consisted of core beers and limited seasonal releases.

A new logo, consisting of an impactful hop and triangle motif, was created to accompany a direct and immediate wordmark. Combined with a more tightly-focused brand story, refined new packaging and a highly functional website, the result has been the creation of a truly sophisticated brand, more appropriately aligned with the premium end of the market Akasha occupies.

Working alongside brand strategist and copywriter Brendan MacCallum, the Akasha branding and packaging has contributed towards a considerable and growing uptick in sales since the September 2020 rollout, with significantly greater brand awareness among beer drinkers.