BIOMOJI Is Rethinking Energy Drink Packaging

When you typically think of an energy drink, you probably imagine thick and heavy typefaces, vibrant yet still ominous colors, and a brand personality that almost feels as though it were screaming at you.

BIOMOJI's package design, created by Delikatessen Hamburg, is the opposite of your typical energy drink in every possible way. Through sweet illustrations and a positive tone of voice, BIOMOJI is rethinking the energy drink sector, and we are here for it.

BIOMOJI is one of the first organic energy drinks that has a Nutri-Score A rating, which ist he highest possible rank based on the nutritional value of food in Germany. Delikatessen created the whole brand around the idea of the energetic process that is sparked in the body after BIOMOJI has been enjoyed.

The brand BIOMOJI is centered around the idea of spreading positive energy, from the heart of the product to the visual and the verbal expression. We created all aspects of the brand, including the positioning, the naming, the visual appearance of the product and the POS materials as well as the website and social media presence.