Olive Era Understands That Lovely Packaging Is Part Of The Self-Care Process
by Chloe Gordon on 07/21/2021 | 2 Minute Read
Self-care is all about indulging in things that make you feel like the best version of yourself. If Olive Era, a beauty and wellness brand, understands anything, it's that lovely packaging is part of the self-care process.
Designed by Aris Goumpouros, the brand's packaging features a natural look and feel through muted colors, recycled papers, and simple yet elegant typography. While the containers for each product range in substrates and even colors, the dynamic packaging helps bring the brand together cohesively.
Olive Era is a Greek skincare company whose products utilize Greek bio olive oil as it's main ingredient. The range includes a wide spectrum of products covering skin treatment and hair care as well as aromatherapy and hotel amenities.
Client: We want a fresh and fragrant identity yet grounded instead of traditional or classic. More utilitarian - less ornamental. Olive oil based cosmetics is a saturated market in Greece so the need for differentiation is essential.
Gold color, olive trees, leaves etc. consist a cliche. We applied a "common practice" method in the cosmetics field developing a typographic system, using the information as the core identity element.
The brand's signature fragrances inspired us to use a muted pastel color palette, communicating freshness and diversity and to achieve a “natural look & feel” connoting olive oil and natural ingredients, we used mostly recycled papers.
Additional specialized series are developed including Kids series, Caviar Elixirs, Sun care, Athens Spirit Edition and more.
L&E International Ltd.