Geisha Coffee Collection's Packaging Embraces Negative Space

by Chloe Gordon on 07/20/2021 | 3 Minute Read

In an effort to honor the Geisha, Lung-Hao Chiang created Geisha Coffee that embraces negative space to draw consumer's eyes upon the image of the woman. The eye-catching design features striking yet unassuming prints combined with colors ranging from purple to grey. Once the boxes are opened, you'll find the silhouette-inspired image of a Geisha resting upon a bag of coffee beans. While there was extensive thought that went into the execution of this design, the finished product is sleek, simplistic, and sophisticated.


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Collected four geisha coffees to present the image of geisha in the packaging more closely.

Geisha coffee in Taiwan is usually associated with a geisha in Japanese culture because of its name, so the image of a geisha is chosen as the main visual to strengthen the memory point of the packaging design.

I hope to minimize the explanatory text in the packaging design, and I hope to attract consumers' attention in a more eye-catching way.The packaging design combines the exquisite and elegant image of the geisha, and uses the unique walking style of the geisha as the coffee bean label. The coffee bean box design is also inspired by the kimono. The process of assembling and combining the packaging is like dressing up and putting on the geisha. Elegant kimono.

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