Evah Foods Took A Color Palette Risk Worth Taking

It always baffles me when brands use the cliche color palette of pink hues when trying to reach a woman-based demographic.

While Evah Foods is a 100% organic superfood blend brand that's aiming to empower women, their packaging, designed by Human, understands that pink isn't always the best color route to take.

Inspired by luxury cosmetics brands, the sleek, dark, and rich emotions that emit from the brand's packaging are an elegant twist of what you'd typically imagine when thinking about a food brand. However, sometimes it's worth taking a risk and moving past what's expected, and Evah Foods' packaging is proof.

Brand and packaging development for Evah Foods, a 100% organic superfood powder blends aimed to empower women. Based in Milan, the graphic proposal enhances a cosmetic and luxurious feel, looking for a high end product that appeals the fashion and contemporary women. The collections are inspired by three types of cultures that speak to different types of women.

Maikos Kiss / inspired by the fascinating culture of Japan and its cherry blossoms. ( Inmmunity Boosting )

Sands of Nairobi inspired by the African desert, the roots of humanity. ( Body and Mind )

Bahama Mama inspired by the sense of freedom of tropical landscapes. ( Skin and Hair )

?Evah is me. Evah is you.