Zeffer New Zealand’s Cider Based Seltzer Is Crisp In More Ways Than One

We all are well aware that it's hot girl summer and shot girl summer, but in New Zealand, it's also the summer of hard seltzers.

Zeffer expanded its offering and created New Zealand's first cider-based seltzer with packaging, proving that less is more. The choice of lighter hues was intentional and represented the subtle seltzer flavors. The Zeffer Seltzer range features bold typography, making for the perfect juxtaposition for the light and delicate flavors. In addition, the gold foil used for the Zeffer name is the perfect hint of luxury.

The arrival of alcoholic Seltzers on New Zealand shores made summer 2021 very much the summer of Seltzer. Hawke’s Bay based Zeffer saw this on the horizon and took the opportunity to expand their offering and produce New Zealand’s first cider-based seltzer.They approached us with the brief to create bold new packaging that leveraged their brand equity as producers of world-class cider while maintaining a visual distance from their core products. Concocted with minimal ingredients, real fruit flavouring and little to no sugar, the ethos of ‘less is more’ applied in product manufacturing and was mimicked in the packaging design.