Good Vibes is Australia’s First Probiotic Ice Cream
by Chloe Gordon on 07/14/2021 | 2 Minute Read
Probiotics are live bacteria and yeasts that are good for you and your digestive system. What if we told you that there's ice cream on the market that's loaded with probiotics? Well, you guessed it, we're about to say just that.
With packaging designed by Marx Design, Good Vibes, Australia's first probiotic ice cream, took cues from the 60s and 70s psychedelics and embraced it with their packaging. The packaging colors represent the flavors within; think burnt orange for Salted Caramel and blue for Very Vanilla.
Good-for-you ice cream isn't something I ever had as a kid, so to say I'm jealous of the kids in Australia is quite the understatement.
Good Vibes is Australia’s first probiotic ice cream featuring the natural cultures of kefir. With a cult underground following in their hometown of Melbourne, the brand was built via boutique fine-food retailers, with an initial offering of 4 dairy and 4 non-dairy flavours. Inspired by the ‘Good Vibes’ name, we looked back to a time when wholesome good vibes were in full swing, taking cues from the 60s & 70s psychedelic poster art of Victor Moscoso.
- Branding & Packaging: Marx Design Ltd