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Rhea Jain's Conceptual Design For Buttermilk Soda Is Filled With Wonder

by Chloe Gordon on 07/14/2021 | 2 Minute Read

India-based graphic designer Rhea Jain has created the conceptual packaging design for Fresty, a traditional recipe twisted into a spicy refresher intended to beat the hot summer heat. With flavors ranging from Classic Ginger to Zesty Raw Mango, it's hard to beat the surprise that these Spiced Buttermilk Fizz drinks deliver.

However, while the beverage itself presents quite a sense of wonder, the packaging is more traditional and nostalgic. The geometrical elements found on the front of the packaging are simple yet effective in their design, not to mention, the pastel hues used throughout don't take away from the excitement of flavors within.


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