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Heaz's Packaging Design For OL-Lab Is As Clean As The Product Within

by Chloe Gordon on 07/13/2021 | 2 Minute Read

Heaz is a brand design company based in Korea. Their recent packaging design for OL-Lab, shampoo for hair loss, focuses on a plan that's as simple and clean as the ingredients within the bottle. Dealing with something as personal as hair loss isn't something to take lightly, but by embracing natural elements and a minimalistic design, Heaz allows this product to become more approachable and less authoritative appearing. And despite being approachable, the package design still maintains a professional attitude so that the consumer knows that they can trust the brand and the product. 

OL-Lab is the kind of product you feel proud to have sitting in your shower, thanks to the fresh design aesthetics. 


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Your clean treatment from nature, A lab just for you ‘OL-LAB’

This is a branding identity & packaging design project of OL-LAB which is a reliable hair-care brand based on pure ingredients from nature.

The ‘Perfect Green’, a representative nature color, is used as a key color and the small circular element upon the logo depicts the healthy hair root of the OL-LAB consumer.

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The packaging design inspired by a prescription delivers the new hair-care solution, which expresses the high level of expertise of OL-LAB and also highlights the concept ‘A lab just for you.’

OL: A strand; A ply, A unit of counting strands of hair in Korean / emphasizing the specialization in the hair-care product field

LAB: Laboratory / Representing the professional techniques of OL-LAB

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