Designing a minimalistic package design is a job that sounds easier than it’s done. To pull off something as sleek and simplistic as CENTER has done for the spirits brand Haus, there has to be a lot of thought that goes into the importance of every single tiny detail. The bottles feature a new color system to help differentiate flavors, concentrated messaging on the back of the bottle, and a custom QR code that gives drinkers recipes for the specific bottle and an entire playlist for tunes that pair well with the beverage within.
These bottles are simple, but they are filled with personality and wit. Charming isn’t usually a word I’d use to describe a cocktail bottle, but CENTER brings the most endearing features out of Haus’ packaging.
