Take a Bite Out Of Byte Bars' Packaging By The Office Of Ordinary Things
by Chloe Gordon on 07/12/2021 | 2 Minute Read
If you took your classic granola bar and gave it a millennial makeover with a touch of irreverence, you'd get Byte Bars, the gluten-free, vegan energy bar.
With packaging designed by The Office Of Ordinary Things, the 60's aesthetic packaging and bright color palette make these bars pop off the shelf and inspire you to take a bite, or two, or three.
But not only is the packaging funky and delightful to look at, but the retail boxes are 100% recycled stock from Neenah Paper, and the ink on the merch shirts are made with water-based ink, which is more environmentally friendly than your typical ink.
How could you resist packaging with this much personality? You simply can't.
Competing in a saturated snack bar market, we developed a strategy for Byte Bars that subverts stereotypical “crunchy granola” aesthetics. The outcome is a brand that appeals to a younger generation with a bold identity and light-hearted irreverence.
Representing a cross-generational, free-spirited vibe, the shapes of the type and icons are influenced by the groovy 1960s and the vivid color palette is drawn from the electric poppiness of the 80s and early 90s.
Playing off of the brand name, we developed a series of mouth icons of varying detail. Combined with an extensive color palette, the dozens of potential icons allow Byte to give each bar their own look and keep the brand fresh.
For Byte’s retail boxes, we used Neenah Paper’s Folding Board 100 PC White, a 100% PCW recycled stock. For Byte’s t-shirts, we spec’d water-based ink which is a superior choice over conventional plastisol ink both for the environment and for the quality of the print.
- Design Agency: The Office Of Ordinary Things