Object Isn't Your Typical Sustainable Packaging Design

by Chloe Gordon on 07/01/2021 | 3 Minute Read

While Object is undeniably a sustainable, natural, and plastic-free beauty brand, the packaging and branding strays away from the traditional "natural" aesthetic. The bright colors and playful typography is the opposite of what you might typically find in something as sustainable as this brand, but Emily Hadden's design for the brand was done so intentionally. Hadden's goal for the packaging was to look stunning and be as sustainable as possible. The intent has most definitely been accomplished in a perfectly playful yet minimal balance of a design.


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Object in a nutshell:

Object is a new indie brand which makes natural, plastic free beauty essentials. Our first range of products are shampoo, conditioner and cleansing bars. We were sick of all the plastic waste filling our bathroom so we looked for an alternative. We searched high and low for brands and products that fitted the bill of being natural, ethical and plastic-free. But also, we wanted products that were highly effective and that appealed to us aesthetically.

When we couldn’t find what we were looking for, we decided to make it ourselves. Giving back to people and the planet is at the core of everything we do at object and you can find out more about how we give back on our website. Our efforts have been recognised by Positive Luxury who have awarded us the Butterfly Mark Certification for being socially and environmentally responsible. 

Like many younger shoppers, we’re not attracted by branding which has a traditionally ‘natural’ or ‘organic’ feel. We wanted to create something fun, impactful and contemporary, the opposite of what you would expect from a traditional natural, plastic free brand. We decided to go for brightly coloured packaging which would allow us to add new products, each with a different colour, as we grow. Bright packaging will also draw people’s attention on a shop shelf.

The bright colours are contemporary and bold but by printing on textured card, we also achieved a premium feel. We wanted our packaging to look stunning but it also had to be as sustainable as possible. We worked closely with our packaging manufacturers and our designers to achieve this. Our packaging is made from up to 50% recycled cotton from the clothing industry. The rest is FSC certified material. We also used plant based inks which means that the packaging is biodegradable, home compostable and recyclable.

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